Curriculum Portal

infoWhy this? Global marketing explores how businesses attract and retain customers across different countries and cultures. Evaluating standardisation, adaptation, and international targeting helps us judge how businesses balance brand consistency and efficiency with local preferences and competitive conditions.

scheduleWhy now? This unit combines Year 12 knowledge of the marketing mix with the international context established in Global Markets and Business Expansion. Having considered why and where businesses expand, we now examine how they compete for customers before evaluating the wider activities of multinational corporations.