Curriculum Portal

infoWhy this? Global Marketing ensures students can understand how businesses promote and sell their products in different countries and cultures. This topic explores how businesses adapt their marketing strategies to meet the needs of international customers while maintaining a competitive advantage. It helps students appreciate the challenges and opportunities of marketing in a global marketplace.

scheduleWhy now? Global Marketing follows on from studying global markets and business expansion because students first need to understand why businesses operate internationally before exploring how they attract and retain customers in different countries. This topic builds on earlier learning by examining the marketing decisions businesses make when entering global markets. It prepares students to evaluate how businesses balance global consistency with local customer needs in an international environment.