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Theme 2: External Influences
infoWhy this? External Influences is delivered so students can understand how factors outside a business’s control can affect its decisions, performance, and competitiveness. This topic explores how economic conditions, government policies, legislation, and competitive pressures shape the environment in which businesses operate. It helps students develop an awareness of the wider context of business and evaluate how organisations respond to opportunities, risks, and change in the external environment.
scheduleWhy now? External Influences is delivered at the end of Theme 2 because students have already developed an understanding of finance, operations, and internal business decision-making. This topic broadens their perspective by examining how economic conditions, legislation, and competition can affect business performance and strategy. It prepares students for Theme 3, where they will evaluate how businesses respond strategically to an increasingly complex and changing external environment.