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Theme 4: Global industries and companies (multinational corporations)

infoWhy this? Global Industries and Companies (Multinational Corporations) allows students to understand the role large international businesses play in the global economy. This topic explores how multinational corporations operate across countries, the opportunities they create, and the challenges they face. It helps students evaluate the impact of global businesses on consumers, workers, governments, and economic development.

scheduleWhy now? Global Industries and Companies (Multinational Corporations) as a concept is taught after Global Marketing because students have already explored why businesses expand internationally and how they compete in global markets. This topic brings together those ideas by examining businesses that operate across multiple countries and the strategic decisions they make. It helps students apply their understanding of globalisation, expansion, and marketing to real-world multinational organisations.


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