Curriculum Portal

infoWhy this? Multinational corporations influence employment, consumers, governments, and economic development across countries. Evaluating their investment, commercial power, and social and environmental impacts helps us weigh benefits against costs and consider the responsibilities and accountability of businesses operating internationally.

scheduleWhy now? At the end of Theme 4, we can combine globalisation, international expansion, and global marketing to analyse businesses operating across multiple countries. Drawing also on stakeholder and ethical considerations, this unit brings together commercial strategy and the wider consequences of multinational activity.