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Theme 4: Global Markets and Business Expansion
infoWhy this? International expansion requires businesses to assess where to sell, produce, and invest, weighing potential growth and efficiency against commercial and political risks. Comparing overseas markets and locations develops our ability to make evidence-based judgements about the suitability of different expansion opportunities.
scheduleWhy now? Building on Globalisation, we move from understanding the international business environment to evaluating specific expansion decisions. This gives purpose and context to the subsequent study of Global Marketing and multinational corporations.
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