Curriculum Portal

infoWhy this? Global Markets and Business Expansion ensures students can understand why and how businesses grow beyond their domestic market. This topic explores the opportunities and risks of international expansion, helping students evaluate business decisions in a global context. It develops an understanding of the strategies businesses use to achieve growth, increase market share, and compete internationally.

scheduleWhy now? This topic builds on their knowledge of global trade and competition by focusing on the decisions businesses make when expanding overseas. It provides the context needed for studying international marketing, investment, and multinational businesses later in the theme.