Curriculum Portal

infoWhy this? Markets is taught so students can understand how economic forces influence business decisions and performance. This topic explores how demand, supply, and elasticity affect prices, sales, revenue, and consumer behaviour, helping students understand why markets change over time. It develops the analytical skills needed to evaluate how businesses respond to changing market conditions and make effective pricing and production decisions.

scheduleWhy now? Markets are taught after Meeting Customer Needs because students first need to understand customers and markets before exploring how prices and consumer behaviour influence business decisions. This topic builds on that foundation by introducing the economic forces of supply and demand and how they affect pricing, revenue, and business performance. It provides essential analytical skills that support later study of marketing, finance, and strategic decision-making throughout the course.