Curriculum Portal

infoWhy this? Demand, supply, and elasticity explain how changing market conditions affect prices, sales, and revenue. Understanding these relationships enables us to analyse consumer responses and evaluate business decisions about pricing and output rather than assuming that market conditions remain constant.

scheduleWhy now? Building on Meeting Customer Needs, this unit extends our understanding of customers and competition to the economic forces shaping markets. It provides analytical tools for Marketing Mix and Strategy, particularly when assessing pricing choices and their likely effects on revenue.