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infoWhy this? Business objectives provide direction, while strategy connects long-term goals with decisions about resources and competitive positioning. Tools such as SWOT, PESTLE, Ansoff’s Matrix, and Porter’s strategic models help us analyse business circumstances, evaluate strategic choices, and consider how competitive advantage can be sustained.

scheduleWhy now? At the start of Theme 3, knowledge of marketing, people, finance, operations, and external influences allows us to consider the business as a whole. This strategic framework supports the autumn study of growth and the later evaluation of decisions, competitiveness, and change.