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infoWhy this? Business Objectives and Strategy ensures students understand how businesses set long-term goals and make decisions to achieve them. This topic introduces key strategic tools, such as Ansoff’s Matrix, SWOT analysis, PESTLE analysis, and Porter’s models, which help businesses analyse their internal strengths and external environment. It develops students’ ability to evaluate strategic choices and understand how businesses create and sustain competitive advantage in a changing marketplace.

scheduleWhy now? Business Objectives and Strategy is delivered at this point in the course because students have already developed an understanding of key business functions and decision-making. This topic brings those areas together by showing how businesses set overarching objectives and choose strategies to achieve long-term success. It provides the strategic framework needed for later study of business growth, change, competitiveness, and international business.