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infoWhy this? Examining organic growth, mergers, and takeovers helps us evaluate how and why businesses expand. Comparing economies of scale with the financial and organisational challenges of growth also enables us to judge when remaining small may offer advantages through flexibility, service, and differentiation.

scheduleWhy now? Following Business Objectives and Strategy, growth can be evaluated as a strategic choice rather than an automatic measure of success. This provides concrete alternatives for the later application of decision-making techniques and establishes the organisational context for Managing Change.