Curriculum Portal

infoWhy this? Examining business growth helps us understand why firms expand, why some remain small, and how size affects costs, risks, and competitiveness. Innovation, research and development, and the digital economy reveal how firms can build competitive advantage through efficiency, differentiation, and responsiveness to customers.

scheduleWhy now? This early exploration of firm strategy applies the ideas of choice, opportunity cost, and competing objectives to decisions about growth. It establishes questions about business success that we can investigate more precisely through the subsequent study of demand elasticities, productive efficiency, and financial performance.