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Theme 1: Revenue, costs, profit and cash
infoWhy this? Revenue, costs, profit, and cash flow provide distinct measures of business performance and viability. Learning to calculate and interpret them helps us explain why a profitable business can still face cash shortages and assess how pricing, production, and financing decisions affect survival and growth.
scheduleWhy now? Earlier study of elasticity, productive efficiency, and credit gives meaning to the financial relationships examined here. These measures allow us to reassess growth strategies more precisely and establish quantitative foundations for the deeper analysis of competition, market power, and financial risk in Year 13.
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