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Theme 3: Economic Factors in Business Expansion

infoWhy this? International expansion requires firms to weigh market opportunities against production costs, uncertainty, and risk. Analysing demand potential, labour availability, infrastructure, political stability, and exchange rates helps us evaluate decisions about which markets to enter and where to locate production and investment.

scheduleWhy now? At the start of Year 13, this unit combines Year 12 learning about business growth, financial performance, and the global economic environment. Applying these foundations to international location decisions prepares us to examine how global companies adapt their strategies and affect local and national economies.


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