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infoWhy this? Introducing the Market is taught because it develops an understanding of how markets coordinate the decisions of consumers and producers. Students explore demand, supply, price determination, and the price mechanism, enabling them to analyse how resources are allocated and why prices change. Introducing the Market also provides insight into consumer behaviour, market research, competition, and market structures, helping students understand how businesses and consumers interact in real-world economies.

scheduleWhy now? Introducing the Market is taught at this stage because students have already explored scarcity, choice, business activity, and the role of entrepreneurs within the economy. It builds on these foundations by explaining how consumers and producers interact through markets to determine prices and allocate resources. Introducing the Market provides the essential analytical tools and diagrams that underpin much of the remaining course, including the study of market failure, labour markets, competition, and government intervention.