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infoWhy this? Websites and social media help us examine how digital platforms shape identity, participation, and relationships between producers and audiences. Their study develops critical understanding of how media language, representation, commercial interests, and user activity interact within convergent media environments.

scheduleWhy now? Near the end of the content sequence, online products allow us to draw together learning across print, broadcasting, and interactive media. Earlier work on cross-platform magazine brands and video-game participation provides particularly useful foundations for evaluating convergence and applying the theoretical framework to digital products.