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infoWhy this? Commercialisation and the media explain how broadcasting, sponsorship, and business interests shape sporting opportunities, decisions, and audiences. Evaluating investment and exposure alongside unequal funding and financial pressures helps us judge their effects on performers, spectators, and the character of sport.

scheduleWhy now? This returns to the golden triangle introduced in twenty-first-century sport with greater depth, drawing on global events and ethical issues to examine competing interests. It also establishes a stronger basis for evaluating funding within sporting excellence pathways and access to modern technology.