Curriculum Portal

infoWhy this? The study of Commercialisation in Sport helps students understand how sport has become a significant global industry. Students explore the relationship between sport, the media and sponsorship, and examine how commercial interests influence participation, performance and the development of sport. This topic highlights the benefits of commercialisation, such as increased investment, improved facilities and greater exposure for sports, while also considering potential drawbacks, including inequalities in funding, over-commercialisation and the influence of financial pressures on decision-making. Understanding commercialisation enables students to critically analyse the role of business and media in shaping modern sport.

scheduleWhy now? Commercialisation is taught after students have developed an understanding of the historical development of sport and contemporary issues because it builds upon these concepts and provides explanations for many features of modern sport. Students can draw on their knowledge of twenty-first century sport, global sporting events and ethical issues to evaluate how commercial pressures affect performers, spectators, governing bodies and sporting organisations. Studying this topic at this stage allows students to make links across the course and develop the analytical and evaluative skills required to assess the impact of commercialisation on sport and society.