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Social influence
infoWhy this? Understanding conformity, obedience, resistance, and minority influence helps us explain how social situations affect behaviour and how individuals can bring about change. Evaluating this research develops critical awareness of authority, group pressure, and the interaction between personal and situational factors.
scheduleWhy now? Following memory and eyewitness testimony, the focus broadens from influences on recollection to how other people shape our judgements and actions. Established research-methods knowledge supports careful evaluation of the ethical and methodological challenges in conformity and obedience studies.
neurologyYou need to know
- The types of conformity.
- Explanations of conformity.
- Asch's study of conformity.
- Explanations of obedience as investigated by Milgram.
- Dispositional explanations of obedience – authoritarian personality.
- Explanations of resistance to social influence.
- Minority influence.
- Social processes – social change.
rocket_launchYou must be able to
- Identify and explain key theories on conformity.
- Identify and explain key theories on obedience.
- Explain the differences between the types of conformity.
- Evaluate each theory in PEEL format.
- Evaluate psychological research.
- Apply theories to different topic areas and situations.
Revision Quiz
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