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The Media
infoWhy this? Media are central to how information circulates and how social groups and events are represented. Examining ownership, control, news selection, new media, globalisation, and audience responses develops our ability to assess media power and critically interpret messages about identity, inequality, and society.
scheduleWhy now? Earlier work on inequalities and discrimination provides a foundation for comparing representations of class, gender, ethnicity, and other social groups. Connections with crime and deviance allow us to extend our analysis of media influence, while adding another institutional context for the later synthesis of theories and methods.
neurologyYou need to know
- New media
- Media ownership and control
- Media, globalisation and popular culture
- Selection and presentation of the news
- Media representations – gender, sexuality and disability
- Media representations – Ethnicity, social class and age
- Impact on audiences
rocket_launchYou must be able to
- Demonstrate knowledge and understanding of the media including the Functionalist, Marxist, Feminists, New Right and Postmodernism
- Apply knowledge of media to the society around us
- Assess how media is seen and the impact of that
- Analyse and evaluate key sociologists and be able to apply them to media.
Revision Quiz
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