Select a course.
R093 - Topic 3: Pre-Production Documents
infoWhy this? Creating digital graphics is a key skill because it turns planned ideas into finished products that communicate messages effectively. Designers use specialist software and tools to produce graphics that meet client requirements, appeal to the target audience, and fulfil their intended purpose. Understanding how to use design principles, editing techniques, and appropriate file formats helps ensure that graphics are professional, visually appealing, and suitable for different platforms.
scheduleWhy now? The demand for digital graphics continues to grow as businesses, organisations, and individuals increasingly communicate through digital media. From social media posts and online advertisements to websites and mobile applications, high-quality graphics play a vital role in capturing attention and engaging audiences. Developing the skills to create digital graphics prepares learners for modern workplaces and industries where digital content creation is an essential part of communication and marketing.
neurologyYou need to know
- A workplan organises a project into phases, tasks, activities, workflows, timescales, milestones, contingencies and resources, helping individuals and teams coordinate work, monitor progress and meet deadlines.
- Media production has pre-production, production and post-production phases; tasks are pieces of work, activities are the actions needed to complete them, workflows show their order, milestones mark significant progress points, and contingencies are backup plans for possible problems.
- Workplan resources include hardware, software and people, and allocating them to named tasks and times prevents clashes, delays, excessive costs and unbalanced workloads.
- A mind map develops and organises ideas around a central topic using branches, keywords, nodes, colours and images; it is useful to individuals and creative teams during early idea generation.
- A mood board communicates the intended visual style, tone and atmosphere through a curated collection of images, colours, typefaces, textures and brief annotations; it can be produced digitally or as a physical board for clients and creative teams.
- An asset log records media assets using details such as file name, file type, source, storage location, ownership, copyright status and permissions, allowing production teams to locate and use assets legally and efficiently.
- A flow chart represents a process, user journey or decision sequence using arrows and standard symbols, including ovals for start or end points, rectangles for processes and diamonds for decisions.
- A script communicates spoken and performed content through conventions such as scene headings, character names, dialogue, action, stage or camera directions, sound and timings, and is used by performers and production crews.
- A storyboard plans a moving-image or animation sequence in numbered panels containing shot sketches, shot types, camera movement, action, dialogue, sound, transitions and duration, helping clients and production teams preview the sequence.
- A visualisation diagram shows the planned appearance of a media product using a sketch or mock-up with annotations for layout, dimensions, colour, typefaces, images and other assets.
- A wireframe layout is a simplified blueprint of a website, app or interactive product that shows content areas, interface elements, navigation, placeholders and visual hierarchy without finished graphics.
- Mind maps, mood boards and planning documents may be hand drawn or created using computers, tablets, cameras, scanners, printers and suitable graphics, presentation, word-processing, flow-charting or specialist pre-production software.
- An effective planning document is clear, accurate, legible, logically organised and appropriate for its user and purpose, with consistent conventions and enough detail to support production without unnecessary information.
- Recording in a public place does not usually require permission where there is no reasonable expectation of privacy, but private-property recording requires the property owner's permission, and publishing identifiable people—especially for commercial use—may require informed consent or a model release.
- Harassment includes unwanted behaviour that causes distress, while invasion of privacy intrudes into a person's private life; media producers must avoid intrusive recording, repeated unwanted attention and unjustified disclosure of private information.
- Defamation is the publication of a false statement that seriously harms a person's reputation; libel is defamation in a permanent form such as writing, images or video, whereas slander is usually spoken or temporary.
- Personal data is information relating to an identifiable person, and media producers must collect it for a clear purpose, use only what is necessary, keep it accurate and secure, retain it only as needed and respect data subjects' rights over its use and storage.
- Intellectual property is a creation of the mind: copyright automatically protects original recorded work rather than an unrecorded idea, patents can protect new inventions, and trademarks protect signs such as brand names, logos and slogans that identify goods or services.
- Copyrighted material may be used through the owner's permission, an appropriate paid or free licence, a suitable Creative Commons licence or a valid fair-dealing exception; watermarks and copyright symbols indicate claimed ownership but are not permission to reuse the work.
- The ASA regulates advertising, Ofcom regulates broadcasting and communications, the BBFC classifies films and related video content, and PEGI classifies video games using age ratings and content descriptors to protect audiences and influence product content, marketing and distribution.
rocket_launchYou must be able to
- Interpret a workplan by identifying its phases, task dependencies, milestones, deadlines, allocated resources and contingency arrangements.
- Recommend changes to a workplan that resolve resource clashes, unrealistic timescales, missing dependencies or risks to milestones.
- Select an appropriate mind map, mood board, asset log, flow chart, script, storyboard, visualisation diagram or wireframe for a specified purpose and justify the choice using its conventions and intended users.
- Evaluate a supplied ideas-generation or planning document for clarity, accuracy, conventions, fitness for purpose and suitability for its audience.
- Propose precise improvements to a supplied planning document, such as adding missing labels, annotations, timings, asset details, navigation, permissions or production instructions.
- Apply privacy, permission, defamation and data-protection principles to a media scenario and explain the actions a producer must take before recording, storing or publishing material.
- Determine whether intellectual property can be used legally by checking ownership, licences, permissions, fees, fair dealing, Creative Commons conditions and attribution requirements.
- Identify which regulatory or classification body applies to a media product and explain how its requirements could affect production, marketing or audience access.
- Identify production hazards during pre-production, production and post-production, judge who may be harmed, and recommend proportionate control measures.
- Use information from a risk assessment or location recce to explain how hazards, access, facilities, lighting, sound, weather and emergency arrangements could affect a production.