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Unit 2: Influences on Business

infoWhy this? This unit underpins the business GCSE course because it starts to look at the major factors that will influence how businesses operate and the external factors that will impact the success of a business. This can then be linked back to the decisions made by each of the functional areas.

scheduleWhy now? This unit allows for development of unit 1. Examples include when studying the competitive environment students will see the links back to entrepreneurs, which was covered in Unit 1. There are also critical links such as that between risks and business planning.

neurologyYou need to know

  • ICT combines computer systems and communication technology that businesses use to collect, process, store and share information.
  • Common business uses of ICT include customer databases, employee records, payroll systems, computer-aided design, computer-aided manufacturing, videoconferencing, cloud storage, stock control and scheduling software.
  • Effective use of ICT can increase business productivity by allowing tasks to be completed faster and with fewer errors.
  • ICT can increase business flexibility by allowing employees to access systems, data and colleagues from different locations.
  • Remote working can reduce business costs by lowering the need for office space and other workplace resources.
  • ICT can make internal communication faster and improve coordination between different departments and sites.
  • Shared digital files and cloud-based systems allow several employees to work on the same document at the same time.
  • ICT can automate design, ordering and production processes, which can shorten lead times.
  • Faster product development can help a business reach the market before rivals and gain competitive advantage.
  • Social media and other digital channels allow businesses to communicate with customers interactively through text, images, video and links.
  • Data from online activity and internet-connected devices can help businesses improve marketing, forecasting and product development.
  • ICT systems can be expensive to install, maintain and update, especially when staff training is required.
  • Greater reliance on ICT increases the risk that system failures, cyberattacks or data breaches will disrupt business operations.
  • E-commerce is the buying and selling of goods and services over the internet.
  • E-commerce allows businesses to sell physical goods and services online as well as, or instead of, through physical premises.
  • Businesses can carry out e-commerce through their own websites or through third-party online marketplaces.
  • Online marketplaces and fulfilment providers can help smaller businesses sell online without building a complete distribution network themselves.
  • E-commerce can widen a market because customers can buy from a business regardless of location or opening hours.
  • E-commerce can create competitive advantage by making purchasing quick and convenient for customers.
  • A business website provides a direct and relatively low-cost method of promotion.
  • A well-designed website can increase sales by making products easy to find and by encouraging customers to add extra items to an order.
  • Dynamic pricing allows online businesses to change prices quickly in response to demand or competitor prices.
  • E-commerce intensifies competition because customers can compare prices, reviews and delivery terms easily.
  • Online retailing often requires efficient warehousing, stock control and delivery systems to fulfil orders reliably.
  • E-commerce is less suitable for businesses whose service depends heavily on face-to-face contact or physical experience.
  • Online selling reduces direct personal contact with customers, which can make it harder to build relationships or gather immediate feedback.
  • Electronic payment systems make online purchasing faster and more convenient for consumers.
  • E-commerce allows consumers to shop at any time and from many locations using computers, tablets or smartphones.
  • E-commerce gives consumers access to a wider range of retailers, including overseas sellers.
  • Technical problems, poor website performance or unreliable internet connections can reduce online sales.
  • Weak digital infrastructure can limit access to e-commerce and reduce the size of a potential market.
  • Concerns about fraud, identity theft and payment security can discourage some consumers from buying online.
  • Customers cannot inspect, handle or try some products before purchase online, which can increase returns.
  • Digital communication is the transfer of information using electronic devices and digital systems.
  • Devices used for digital communication include desktop computers, laptops, tablets and smartphones.
  • Digital communication tools include email, instant messaging, chatbots, videoconferencing, social media, webchat platforms and shared drives.
  • Digital communication can improve the speed, accuracy and reach of communication between a business and its stakeholders.
  • Chatbots can improve customer service by giving instant answers to routine queries such as delivery tracking, refunds and complaints.
  • Chatbots can reduce labour costs by lowering the need for employees to handle every simple enquiry.
  • Social media profiles allow businesses to share product information, promotions and brand messages with customers quickly.
  • Customer interactions on social media can provide businesses with immediate market research and feedback.
  • Email and online ordering systems can speed up communication and purchasing between businesses and suppliers.
  • Digital records of messages and orders can help businesses resolve supply problems and monitor performance.
  • Faster digital communication with suppliers can reduce lead times and improve coordination in the supply chain.
  • Shared drives allow employees in different locations to access, edit and store the same files.
  • Videoconferencing allows businesses to hold meetings with remote employees, suppliers or shareholders without travel.
  • Webchat applications and instant messaging allow real-time communication between employees, which can speed up decision-making.
  • Encrypted emails, intranet systems and secure portals allow businesses to share important documents with shareholders quickly and securely.
  • Online shareholder meetings can increase attendance by making participation easier.
  • Digital communication can reduce communication costs compared with printing, posting and travelling.
  • Digital communication can sometimes be less personal than face-to-face communication and may increase the risk of misunderstanding.
  • Business ethics means acting in ways that stakeholders consider fair and honest, rather than doing only what the law requires.
  • Ethical business decisions consider the effects of actions on stakeholders such as customers, workers, suppliers, local communities and owners.
  • Ethical behaviour can include paying fair wages, providing safe working conditions, avoiding discrimination, using honest marketing and dealing fairly with suppliers.
  • Ethical businesses may choose responsible suppliers even when cheaper suppliers are available.
  • An ethical code of conduct sets standards for behaviour on issues such as corruption, treatment of workers, environmental responsibility and supplier relationships.
  • Media coverage and social media make it easier for consumers to learn about unethical business behaviour.
  • Some consumers choose to buy from ethical businesses or boycott businesses with poor ethical reputations.
  • Ethical behaviour can improve reputation, customer loyalty, employee motivation, recruitment and retention.
  • Ethical behaviour can create a competitive advantage if customers value responsible business conduct.
  • Ethical behaviour can reduce short-term profit because fair wages, safer working practices and responsible sourcing often increase costs.
  • If customers are unwilling to pay higher prices for ethical products, the extra cost of ethical behaviour may reduce profit.
  • A trade-off between ethics and profit exists when the most ethical option is more expensive or produces lower revenue than the less ethical option.
  • Greenwashing is unethical because it misleads stakeholders by exaggerating or inventing environmental claims.
  • Environmental responsibility means reducing the negative effects of business activity on the environment and local community.
  • Business activity can create traffic congestion through deliveries and journeys made by workers and customers.
  • Business activity can cause noise pollution from machinery, production processes and transport.
  • Business activity can cause air pollution when vehicles or industrial processes release harmful emissions.
  • Recycling reduces the amount of waste sent to landfill and can reduce the need for new raw materials.
  • Businesses must dispose of waste safely because poor waste disposal can damage the environment and lead to legal penalties.
  • Businesses can accept greater environmental responsibility by reducing packaging, recycling more materials, using cleaner technology and cutting transport emissions.
  • Consumers can accept greater environmental responsibility by choosing products with less packaging, recycled content or lower environmental impact.
  • Environmental responsibility can increase costs because recycling systems, cleaner equipment and compliant waste disposal can be expensive.
  • Environmental responsibility can also lower long-term costs by reducing waste, energy use and the risk of fines or clean-up costs.
  • Environmentally responsible behaviour can improve reputation and increase sales if consumers prefer greener businesses.
  • A trade-off between environmental responsibility and profit exists when reducing pollution or waste raises costs or limits output in the short term.
  • Sustainability means meeting present needs without reducing the ability of future generations to meet their own needs.
  • A sustainable business uses scarce resources carefully so that production can continue in the long term.
  • Scarce resources are limited resources, so continued overuse can lead to depletion and higher costs.
  • Businesses can improve sustainability by reducing energy and water use, cutting waste, increasing recycling and using renewable energy or more sustainable materials.
  • Global warming is the long-term rise in average global temperatures caused mainly by greenhouse gas emissions.
  • Global warming can increase the risk of flooding, droughts, heatwaves and other extreme weather events that disrupt business activity.
  • Global warming can increase business costs through supply chain disruption, property damage, insurance costs and reduced productivity.
  • Businesses that ignore sustainability may face resource shortages, reputational damage and weaker long-term profitability.
  • Sustainable decisions can reduce short-term profit because cleaner technology and sustainable materials often require higher upfront spending.
  • Sustainable decisions can improve long-term profitability by reducing waste, improving efficiency and lowering exposure to future environmental risks.
  • A trade-off between sustainability and profit exists when actions that protect resources or reduce emissions increase short-term costs.
  • Economic conditions affect businesses because they change borrowing costs, labour costs, and customer demand.
  • Interest rates are the percentages charged on borrowing and paid on savings.
  • The interest rates charged by banks and other lenders are strongly influenced by the Bank of England base rate.
  • A rise in interest rates increases the cost of loan and overdraft repayments for businesses that borrow money.
  • Higher borrowing costs can reduce profit and cash flow for businesses with loans or overdrafts.
  • Higher interest rates can discourage businesses from investing in expansion, equipment, or new premises because finance becomes more expensive.
  • A fall in interest rates reduces borrowing costs and can encourage business investment and expansion.
  • Higher interest rates can reduce consumer spending because credit purchases become more expensive and saving becomes more attractive.
  • Lower interest rates can increase consumer spending because mortgages, loans, and other borrowing become cheaper.
  • The employment rate is the proportion of people aged 16 to 64 who are in paid work.
  • A high level of employment can make recruitment more difficult because fewer workers are available for vacancies.
  • A high level of employment can push wages up because businesses compete to attract and retain staff.
  • Rising wage costs can increase a business's operating costs and reduce profit margins if selling prices do not rise.
  • A low level of employment usually means a larger pool of available labour, which can make recruitment easier and reduce pressure on wages.
  • A high level of employment tends to increase household incomes, which can raise demand for many goods and services.
  • A low level of employment usually reduces household incomes and confidence, which can lower demand for many businesses.
  • Consumer spending is the total amount households spend on goods and services for personal use.
  • Demand for normal goods and services usually rises when household incomes rise and falls when household incomes fall.
  • Businesses selling luxury or non-essential products are usually more affected by falls in consumer spending than businesses selling necessities.
  • A fall in consumer spending can force businesses to cut prices, reduce output, or delay expansion.
  • Globalisation is the growing integration of national economies through trade, investment, labour, technology and finance.
  • Improvements in digital communication, the internet and transport have accelerated globalisation by making international trade and coordination easier and cheaper.
  • Lower trade barriers, such as fewer tariffs and quotas, make it easier for businesses to sell and source products internationally.
  • UK businesses can compete internationally by exporting goods and services to customers in other countries.
  • An import is a good or service bought from a foreign supplier.
  • An export is a good or service sold by a UK business to an overseas customer.
  • A multinational business operates in more than one country.
  • UK businesses may become multinational businesses to access larger markets, lower costs, specialist labour or raw materials.
  • A joint venture allows a business to enter a foreign market with a local partner that contributes market knowledge, contacts or resources.
  • Saturation in the UK market can encourage businesses to expand overseas to find new customers and increase sales.
  • Many UK businesses find it difficult to compete purely on low price because UK wage and operating costs are often higher than in lower-cost economies.
  • UK businesses can compete internationally through product differentiation, including stronger design, innovation and higher quality.
  • Strong branding and a reputation for quality can help UK products attract customers in overseas markets.
  • UK businesses that sell specialised or high-value products can remain competitive internationally even if their prices are not the lowest.
  • Businesses that lower unit costs through economies of scale or cheaper sourcing can offer lower prices in international markets.
  • Access to global markets can increase demand, raise output and help businesses gain economies of scale.
  • Globalisation can reduce costs when businesses source materials, components or labour from lower-cost countries.
  • Globalisation can help UK businesses fill labour shortages and recruit specialist workers from a wider international labour market.
  • Globalisation increases competitive pressure because UK businesses must compete with overseas firms that may have lower costs or larger scale.
  • Large international competitors may have more resources for marketing, research and distribution than smaller UK businesses.
  • Greater dependence on global supply chains increases the risk that disruption abroad will delay production or increase costs in the UK.
  • An exchange rate is the value of one currency compared with another currency.
  • Exchange rates matter to businesses that import or export because they change costs, prices, sales revenue and profit.
  • A currency appreciates when its value rises against other currencies.
  • A currency depreciates when its value falls against other currencies.
  • A stronger pound makes UK exports more expensive to foreign buyers and tends to reduce export competitiveness.
  • A stronger pound makes imports cheaper for UK businesses and can reduce costs for firms that buy materials or components from abroad.
  • A weaker pound makes UK exports cheaper to foreign buyers and can increase export competitiveness.
  • A weaker pound makes imports more expensive for UK businesses and can reduce profit margins if costs rise.
  • Businesses affected by exchange rate changes may respond by changing prices, changing suppliers or accepting different profit margins.
  • The impact of exchange rate movements depends on how much a business imports or exports and the currencies used in its trade.
  • Legislation consists of laws and regulations that businesses must follow when employing staff, running workplaces and selling to customers.
  • Business legislation can force firms to change their operations and can increase costs.
  • The main areas of legislation that significantly affect businesses are employment law, health and safety law and consumer law.
  • Employment law sets minimum standards for pay, working hours, holidays, dismissal and discrimination.
  • Employment law helps prevent the exploitation of workers and gives employees legal protection against unfair treatment.
  • The Equality Act 2010 makes it unlawful for employers to discriminate against workers or job applicants because of protected characteristics.
  • The National Minimum Wage Act 1998 creates statutory minimum hourly pay rates for workers.
  • The National Living Wage is the highest statutory minimum hourly pay rate for eligible adult workers.
  • Complying with employment law can increase labour and administration costs because businesses may need higher pay, better contracts, accurate records and manager training.
  • Employment law can affect recruitment because businesses must use fair selection procedures and may need to make reasonable adjustments for disabled employees.
  • Businesses that break employment law can face employment tribunals, compensation claims, fines and reputational damage.
  • Health and safety law requires employers to reduce workplace risks and provide a working environment that is as safe as reasonably practicable.
  • The Health and Safety at Work Act 1974 requires employers to protect the health, safety and welfare of employees.
  • Employees also have a legal duty to take reasonable care for their own health and safety and that of other people affected by their actions.
  • Meeting health and safety law may require risk assessments, staff training, supervision, safety equipment, maintenance and written procedures.
  • A safe working environment can reduce accidents, absenteeism, staff turnover and disruption to production.
  • A safe working environment can improve employee morale, productivity and the reputation of the business.
  • Serious breaches of health and safety law can lead to inspections, enforcement action, prosecution, fines and the closure of unsafe operations.
  • The Health and Safety Executive can inspect workplaces and enforce health and safety law in many industries.
  • Consumer law protects customers from unsafe products, misleading claims and unfair treatment.
  • Consumer law on trade descriptions requires product descriptions, labels and advertising to be accurate and not misleading.
  • The Consumer Rights Act 2015 gives consumers rights to goods that are of satisfactory quality, fit for purpose and as described.
  • Meeting consumer law can increase business costs because firms must quality-check products, train staff, handle complaints and provide refunds or replacements when required.
  • Consumer law can increase customer confidence and create a more level playing field because businesses cannot legally gain an advantage by misleading customers or cutting corners.
  • Businesses that break consumer law can face complaints, refunds, legal action, fines and reputational damage.
  • A market exists when buyers and sellers exchange goods or services.
  • Markets may be local, national or international depending on the geographical spread of customers and suppliers.
  • Competition exists when two or more businesses sell similar goods or services in the same market.
  • The level of competition in a market affects the prices, choice and service quality available to customers.
  • Markets vary from monopoly markets with no direct rivals to highly competitive markets with many sellers.
  • A monopoly exists when one business is the only supplier in a market.
  • A business in a monopoly market faces no direct competitors in that market.
  • Monopoly markets can arise because of privatisation, legal protection, ownership of key resources or very high barriers to entry.
  • Governments often regulate monopolies to prevent excessive prices and protect consumers.
  • Monopoly businesses may earn high profits because customers have few or no alternative suppliers in the market.
  • Monopoly businesses may face less pressure to cut costs, improve quality or innovate than businesses in competitive markets.
  • Customers in monopoly markets usually have less choice and may pay higher prices.
  • An oligopoly exists when a small number of large businesses dominate a market.
  • Oligopoly businesses often compete through branding, product development and promotion as well as price.
  • Oligopoly businesses may avoid intense price competition because price cuts can quickly be matched by rivals.
  • Markets with many small and medium-sized sellers are usually more competitive than monopoly or oligopoly markets.
  • Businesses in highly competitive markets often use lower prices, better customer service and product differentiation to win market share.
  • Customers in highly competitive markets usually benefit from lower prices, wider choice and better quality.
  • A business may face minimal competition if it serves a niche market, trades in an isolated location or has legal protection such as a patent.
  • In general, stronger competition increases the pressure on businesses to be efficient, innovative and responsive to customers.
  • Market structure helps to determine how much power a business has to set prices.
  • Uncertainty exists when a business cannot predict future events or their effects with confidence.
  • All businesses face uncertainty because external conditions such as the economy, technology, law and consumer tastes can change unexpectedly.
  • Uncertainty cannot be measured precisely, so businesses cannot calculate its likelihood or full impact in advance.
  • Risk differs from uncertainty because risk can be estimated and managed using available information.
  • Business risks may be internal or external.
  • Internal risks arise from within the business and are usually more controllable than external risks.
  • Machinery failure, staff absence, theft, data breaches and the loss of key employees are examples of internal risks.
  • External risks arise outside the business and are usually harder for managers to control.
  • Recession, new competitors, supply disruption, legal change, natural disasters and war are examples of external risks.
  • Entrepreneurs accept risk because running a business offers the possibility of profit, independence and growth.
  • Entrepreneurs vary in their tolerance of risk, so some prefer cautious decisions while others pursue faster expansion.
  • Risk-averse entrepreneurs often start on a small scale and expand gradually to limit possible losses.
  • Businesses can share risk by taking on partners or investors.
  • Limited liability reduces the risk that business debts will lead to the loss of owners' personal assets beyond their investment.
  • Businesses cannot remove all risk, but they can reduce the chance of some problems occurring and limit the damage if problems occur.
  • Market research reduces risk because businesses are less likely to launch products that customers do not want.
  • Business planning reduces risk because forecasts and contingency plans help managers prepare resources and responses in advance.
  • Staff training reduces risk because employees are better able to follow procedures and respond to problems.
  • Diversification reduces risk because the business depends less on one product, market or customer group.
  • Insurance reduces financial risk by compensating the business after specified losses such as fire, theft or flood.
  • Specialist advice from accountants, lawyers or IT experts can reduce risk by improving decision-making and compliance.
  • Businesses that identify, assess and monitor risks regularly are more likely to recover quickly from setbacks.

rocket_launchYou must be able to

  • Evaluate how introducing ICT would affect a business's productivity, flexibility, costs and operational risk in a given scenario.
  • Select suitable ICT systems to improve activities such as payroll, stock control, scheduling, design or internal communication.
  • Assess whether remote working would reduce costs and improve flexibility for a specific business.
  • Analyse whether e-commerce is an appropriate sales method for a business by considering its products, customers and service requirements.
  • Recommend how a business could use its own website, an online marketplace or a fulfilment provider to sell online effectively.
  • Assess how website design, payment systems and delivery operations could influence online sales performance.
  • Choose appropriate digital communication tools for communicating with customers, suppliers, employees or shareholders in different situations.
  • Evaluate the advantages and drawbacks of using chatbots, social media, shared drives or videoconferencing in a business.
  • Judge whether a business decision is ethical by considering its effects on customers, workers, suppliers, owners and local communities.
  • Assess the trade-off between ethical behaviour and profit in a given business decision.
  • Recommend actions a business could take to reduce waste, pollution, packaging or transport emissions.
  • Assess the trade-off between environmental responsibility or sustainability and short-term profit.
  • Analyse how changes in interest rates could affect a business's borrowing costs, investment decisions and customer demand.
  • Assess how changes in employment levels or consumer spending could affect recruitment, wage costs and sales.
  • Recommend how a UK business could compete internationally through differentiation, branding, quality or cost reduction.
  • Analyse how an appreciation or depreciation of the pound could affect an importing or exporting business.
  • Assess how employment law, health and safety law or consumer law could change a business's costs, procedures and risks.
  • Compare how different market structures affect pricing power, competition and customer choice.
  • Identify whether a business risk is internal or external and assess its likely impact on operations.
  • Recommend practical ways a business could reduce risk through market research, planning, training, diversification, insurance or specialist advice.


Revision Quiz

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